A place for the heretics

João Pedro Murad Panizzutti · May 10, 2026

Some people walk around with a void inside.

The right school. The right job. The promotion. The salary. The title.

Nothing satisfies.

The void is not emptiness. It is unused capacity.

It only closes when you find a challenge at the edge of your capability.

When the environment stops asking you to become normal and starts giving your obsession a function.

That is the person we want.

The person who wants to build all night, read strange books, do something impossible, then wake up wanting more.

They’re founder figures.

They get obsessed with delivering something that makes no sense, because they’re fighting the bureaucracy. You pay extreme prices for it. There’s almost a pathological obsession with winning.

The shit that moved the world was what the heretics actually did. Nothing that went through the machine delivered anything.

We are the ultimate testing and training ground for incredibly talented and motivated people.

A lot of the best Brazilian talent is trapped inside a Lie.

Trained to wait.

Trained to decorate information instead of understanding it.

Trained to collect useless titles on a CV.

Trained to climb the ladder and play status games.

HomoDeus exists because there is another way.

01

The AI thesis

AI is like fire.

HomoDeus is the forge.

Fire did not make humans slightly more efficient. It changed what humans were capable of.

AI is the same event, now for intelligence and work.

Every company, every workflow, every institution runs on human judgment. When judgment becomes cheaper, faster, and more scalable, the shape of the company changes.

One person now does the work of a team. A team does the work of a company. A company does the work of an industry.

You do not speed up the old company. You rebuild what it is.

02

The talent thesis

All value creation is downstream of culture.

We are building the company as our product. The institution underneath is the real thing.

In the AI era, everything gets copied fast, so talent is the moat.

If every person can now be 1000x, talent matters more than ever.

Talent density is our most important product. The room itself is what we are selling to the people who walk in.

The product is a genius who walks into any institution, finds the real problem, and ships the fix.

03

The model

HomoDeus is a results lab. We walk into an institution, diagnose where the real problem lives, design the architecture that solves it, and deploy it into production with the client.

Then we get paid on the result. If we do not produce results, we do not get paid.

A long-term partner, not a software factory. The first result pays for the next one.

Most companies will buy AI and receive theater.

Chatbots with their logo.

Decks talking about transformation.

Pilots that never touch the place where money, risk, speed, and fear live.

HomoDeus was built to reject that.

A HomoDeus operator builds the agent, the workflow, the command center, the approval loop, and the evidence trail.

Most software is a curve fit from the outside. You stand back, model the problem from a distance, hand over a tool that matches the average and misses the part that actually hurt.

We do the opposite. We put a person as close to the problem as it gets, inside the institution, next to the pain, and what they learn there propagates straight back into the build.

Forward deployed. The human version of backpropagation.

If the client cannot point to results, the work is unfinished.

04

The plan

The plan is to become the AI monopoly in Brazil, built on the best talent.

We are the incubator for the future of AI. Brazil first, then South America, then the world.

We started by backpropagating on real problems, finding the products that actually replace people and solve what is broken.

Then we start acquiring the other AI firms.

The founders keep running what they built. They live inside the HomoDeus ecosystem. Berkshire Hathaway, for AI.

Talent is how we absorb them. The best people in the room, pointed at the whole market.

To buy the others, we have to be the best. If we are not the best, we are the ones who get bought.

The model already works. Bending Spoons did it in Italy. UiPath did it in Romania. EnduroSat did it in Bulgaria. Augusta Labs did it in Portugal. Now HomoDeus does it in Brazil.

05

Our values

Skin in the game.

Show me the incentive, and I’ll show you the outcome.

Most companies spend their best people on hierarchies. Who reports to whom. Whose deck wins. We spend ours on output. You own what changed, or you own nothing.

High agency.

The old company was a Roman legion. Orders down the ranks, reports back up, people as the wiring in between.

AI breaks that shape. The individual matters more than ever, not less.

No middle layer protects you from the work, and none takes the credit for it. You see the problem, you own the call, you move before anyone hands you instructions.

Speed is the edge.

The SR-71 flew over 4,000 missions and was never shot down, it was simply faster than anything else in the sky. You ship the first version before you feel ready. You use the new model the day it drops.

06

How we choose

Hiring is the company, not a function.

We do not hire titles. We hire geniuses. Every hire pulls the average up or down. There is no neutral. If there is doubt, the person does not come in.

We look for people who build from zero. Give them an inch, they build a mile.

Hiring is a Gaussian. Every person bends the curve. The mean of the room is the only mean that matters.

Real genius is idiosyncratic. It does not fit in a box. It needs room to assert itself, so we give total freedom to the people building here.

We are a colony for artists.

We have more in common with the Hollywood talent agency than we do with a typical software company.

Prestige is a weak signal compared to contact with reality.

There are 20-year-olds with ugly GitHub repos who already carry more operational truth in their body than most analysts.

We look where others don’t. Recruiters look at LinkedIn. We look at the obscure 3am commit, the weird side project, the freshman who already shipped something no one asked for.

We sweep every Brazilian in YC Co-Founder Match. Anyone trying to start a company alone is already in the top 0.1% of initiative.

We look for people already inside startup culture: the ones who read Naval and Peter Thiel, listen to Founders Podcast, and study how companies actually get built. People who like books, code, business, history, and messy human systems.

We DM directly. No recruiter. No form. No résumé.

We want people with internal pressure.

If a person needs to be pushed to move, they do not belong here.

People obsessed with agents. Automating one task bores them. They go after the whole system, then build the agent that watches it break and fixes itself by morning.

Their life runs on loops they wrote. The all-nighter is never on the feature. It is on the machine that ships the feature while they sleep. Doing the same work by hand twice feels immoral to them.

People who train. The gym is the purest expression of our output philosophy. The body gives back exactly what you put into it. Theatre does not work there.

People who work weekends. Because they like the work. The work is their life.

Consensus is overrated. And dangerous, when you are trying to do something hard. The consensus seeker has already lost before starting.

No one can compete with you on being you. Most of life is a search for who and what needs you the most.

If that is us, come.

07

What we do not want

If you want easy, there are better places.

If you took a corporate job because it was safe, this is not for you.

If you think balance is a virtue, this is not for you.

If you confuse process with progress, this is not for you.

If reading this already made you uncomfortable, that is the filter working. Close the tab.

There is no shortcut here. Most people figure that out and decide it is not for them. Few try.

HomoDeus is not for everyone.

08

How we grow you

This is where rare Brazilian talent is forged into elite AI builders: thrown into real institutions, real clients, real risk, and problems big enough to force them to grow.

We specialize in one thing: growing talent.

We are a factory of talent. We take people and amplify them by 1000x.

We grow people by throwing them at the hardest problems of their life.

How did Bruce Banner become the Incredible Hulk? It wasn’t progressive overload. It was a near fatal dose of gamma rays. 50% chance he died, 50% chance he turns into the big green monster.

We’re taking people and just irradiating them.

Throw yourself off the deep end, and the maximal rate of learning will be coincident with your maximum ability to tolerate pain.

We will ask everything of you. It will not be easy. It will be the most challenging thing you have ever done.

We give extreme ownership and independence. You own the client, the output, and the consequences. The work other companies hide behind a manager, we put in the center.

Send the product.

Send the workflow you fixed.

Send your contrarian opinion.

Send the thing you built at 2am because it would not let you sleep.

We are looking for the people who were already going to become dangerous anyway. We are here only to accelerate that.

If you have spent your whole life looking for the room where the people who think like you finally are, your search is over.